Although steeped in nearly a century’s worth of shirtmaking history, Swedish label <b><a href=" http://www.selfridges.com/cat/Eton/" style="text-decoration: none"><font color="black">Eton</font></a></b> is still on the pulse of the trend-led menswear scene, as showcased here with this cutaway collar <b>shirt</b>. Crafted to exacting standards from lightweight cotton, it’s meticulously shaped in the brand’s contemporary fit to sit snug to the waist creating a longer and leaner profile. The point of difference? Multi-coloured buttons, individual pops of personality.