Co-founded in 2004 by Jeff Rudes, LA-based label <b><a href=" http://www.selfridges.com/GB/en/cat/j-brand/" style="text-decoration: none"><font color="black">J Brand</font></a></b> places immense emphasis on the perfect fit and flattering cuts when it comes to denim. The skinny silhouette is a signature of the all-American franchise, and it’s captured with the <b>811 jeans</b>. Cut from signature Photo Ready Denim, they promise to lift and contour the body with exceptional recovery. Made in USA, they’re finished with a v-shaped yoke at the back.