Launched by subversive artist Shepard Fairey, <b><a href="http://www.selfridges.com/GB/en/cat/obey"style="text-decoration: none"><font color="black">Obey</font></a></b>’s logo is based on one of its founder’s early street campaigns, Andre the Giant, and it’s that insignia which is the starting point for this micro beanie. Designed with a thick ribbed knit and fitted with an upturned cuff, it signs off with the face of the former wrestler staring out from a small metal plaque.