Carl F Bucherer

Invest in a piece of traditional Swiss luxury with our collection of watches from Carl F Bucherer. Founded way back in 1888 by Carl Friedrich Bucherer, the brand knows a thing or two about creating watches of originality and distinctive quality. From intricate designs with exposed chronographic details to sleek and streamlined styles, you'll find them all here. 

Peruse the Bucherer Selfridges selection for decadent materials such as 18 carat rose gold and gleaming stainless steel. Options with link chain straps feel traditional and heritage-inspired, while those with soft and supple leather straps introduce more of a casual aesthetic. When it comes to dials, take your pick from minimalist aesthetics with little detailing aside from polished Roman numerals. Or go for boldly coloured choices complete with interesting functions such as moon phase markers that display the different phases of the moon.

When it comes to thoughtful, practical details, a Bucherer watch delivers in droves. Expect faces crafted from sapphire crystal with anti-reflective coatings to reduce glare. Automatic watches wind themselves, and many have an impressive 42-hour power reserve. Choose a rugged timepiece that's ideal for travelling, and discover its additional functionality – such as three mini time-zone clocks you can adjust, chronograph and chronometer functions and durable rubber straps that are ready for any adventure.