Step up your leather game with <a href=" http://www.selfridges.com/cat/j-brand/" style="text-decoration: none"><font color="black"> <b>J Brand</b></font></a>&#39;s <b>Ruby jeans</b>. Launched in 2004, this California-based label has achieved a winning combination of style and comfort with perfect fits that follow the contours of your body. Designed to sit high on the waist, this straight and cropped-leg pair features an element of stretch for easy movement and exposed seams to highlight the meticulous craftsmanship.