Replay Men

Our Replay menswear collection is full of the denim favourites that the Italian brand is renowned for. Since 1981, it has pioneered technologies that enhance the fit, quality and longevity of jeans. The Hyperflex construction, for instance, which was introduced in 2011, provides lasting comfort and shape retention.

It all started when founder Claudio Buziol was watching a football match and saw the word "replay" on the screen. This sparked his imagination, leading him to the concept of "re-making, re-creating and re-elaborating". The result is casualwear that blends past and present – men's shorts, trousers and outerwear that put a modern-day slant on classic silhouettes. Bottoms kitted out with five pockets come in slim and regular fits, with faded and distressed details providing a contemporary finish.

Today, the brand is dedicated to being more planet-friendly. Keep an eye out for consciously crafted pieces that are made using less water in the production process. Simply look for the green Project Earth badge to spot these.

When there's a chill in the air, Replay puffer jackets for men will keep you warm and dry. Waterproof fabrics, such as lacquered shell, combine with insulating quilting and padded constructions to help you battle the elements.