At Selfridges, we have a history of harnessing creativity and experimentation, and are inspired by the idea of bringing people together – all values shared by Moncler. Since 2018, the Italian brand has built on its Alpine heritage via the game-changing Moncler Genius initiative. Moncler invites designers at the top of their game – the likes of Jonathan Anderson, Simone Rocha, Craig Green and Valentino’s Pierpaolo Piccioli – to challenge how we see both outerwear and the outdoors by creating runway-worthy collections centred around the signature Moncler down jacket.
“The Moncler Genius initiative has, from the very beginning, been a stand-out project in the fashion space. Unique in its approach, unique in its scale…being able to join the project creatively was, of course, a dream come true,” says David Fischer, Highsnobiety’s Founder and a friend of both Selfridges and Moncler. Fischer has curated the House of Genius space at the Corner Shop at Selfridges London (which runs until 4 December), bringing together the current eight Genius collections alongside exciting new capsules spanning gadgets, upcycled outerwear and customisable jackets. Read on to explore (and shop) the House of Genius and hear more from Fischer about how the project came together…