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BOY LONDON Side-stripe cotton-jersey jogging bottoms
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  • <b><a href=" http://www.selfridges.com/cat/boy-london/" style="text-decoration: none"><font color="black">BOY London</font></a></b> is proving why it was an icon of streetwear since its inception in the ’70s, to its demise in the late ’90s. Now, the newest iteration of the label – launched by the original founder, Stephane Raynor, in 2007 – is falling effortlessly in line with the current call for slicker adaptations of classic jogging bottoms, cutting the slim leg of this pair from soft cotton-jersey. Of course, the illustrious eagle logo adorns the side – it symbolises strength and decadence.


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