Practically synonymous with the word ‘cool’, since its inception in 1978, <b><a href=" http://www.selfridges.com/cat/Diesel/" style="text-decoration: none"><font color="black">Diesel</font></a></b> enters every season with a laid-back approach to urban style. Demonstrating signs of wear it would usually take years to achieve through a faded wash and strategic whiskering, the Sleenker jeans epitomise the premium Italian label&#39;s expertise in contemporary streetwear. A slim-fit stays skinny throughout making them a natty partner to tees and leather jackets.