Now you can not only achieve the results of a straightening iron with the ease of using a brush, but also infuse hair with specially-designed and nutrient-rich formulas when heat makes the hair most receptive. The result? Straight, sleek and healthy-looking hair. Digital heat control ensures you use the precise heat setting for your individual hair type, while anti-static ceramic bristles add luxurious shine while greatly reducing frizz and fly-aways.