<b><a href=" http://www.selfridges.com/cat/mo-co-/" style="text-decoration: none"><font color="black">MO&Co.</font></a></b> is putting its own spin on the slogan trend for its latest edit, stamping ‘cool people smile’ across casual styles. On this puffer jacket, the moniker appears at the nape of the neck in bold gothic lettering. Cropped at the hip and topped with a detachable hood, its silhouette is bolstered by ultra-insulating down to ensure you stay cosy during your downtime days – don yours alongside a crewneck tee and faded denim.