Originally created for Audrey Hepburn, it comes as no surprise as to why <b><a href="http://www.selfridges.com/cat/philip-kingsley/" style="text-decoration: none"><font color="black">Philip Kingsley</font></a></b>’s <b>Elasticizer </b>is adored universally by hair professionals – garnering multiple awards to this date. The world’s first pre-shampoo conditioning treatment, the cult product delivers a rush of moisture to the hair’s cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair.