According to trading standards it takes 1,800 gallons of water to make a pair of jeans. <b><a href=" http://www.selfridges.com/GB/en/cat/tortoise-denim/" style="text-decoration: none"><font color="black">Tortoise Denim</font></a></b> is looking to change all that with its ethically responsible values. The distressing engrained into the <b>Steppe jacket</b> may seem at first glance the product of nasty chemicals and bleaching, but the process used to create the indentations proves quite the contrary. Boxy in cut, it’ll roughen up a plain white tee. <a href=" http://www.selfridges.com/GB/en/content/buyingbetter-sustainability?rd=buyingbetter/" style="text-decoration: none"><font color="black"><SPAN style='font-weight:bold;text-decoration:underline;'>Buying Better</b></font></a>: by buying this item, you’re helping to reduce the water footprint of denim manufacturing.