MELISSA ODABASH

In her pursuit of finding the perfect bikini, Melissa Odabash took matters into her own hands by launching her eponymous swimwear line. Rooted in the industry, the former American model was scouted from a young age moving her from her hometown in New Jersey to the streets of sun-soaked Italy in the early 2000s. While working, she quickly noticed the lack of swim styles in the market that made women feel confident – thus, the label was born.

Renowned for playful prints and vibrant colours, Melissa Odabash’s collections make you feel as good as you look. Seeking inspiration from her past life, each swimsuit, bikini or cover-up is created to sculpt your silhouette and empower all body types with their inclusive shapes and fits. Offering a sense of wanderlust all year round, each piece is just as well suited to the tropical sandy shores as they are soaking up the rays in your backyard.

Fusing the finest Italian fabrics with revived archives and vintage patterns, the label is not one for compromise. From animal-print kaftans and tasselled sarongs to bandeau bikinis and form-fitting one-pieces, explore our sultry selection of swim and beachwear and make every day a holiday. But first, don’t forget the SPF.