Iggu, Lou, Super and Hell too, denim maverick label <a href=" http://www.selfridges.com/cat/neuw/" style="text-decoration: none"><font color="black"><b>Neuw</b></font></a> is all about imbuing personality to its timeless designs. Kickstarted in Brussels back in 2009 by Par Lundqvist, the emphasis on cut, comfort and character is paramount. These dark rinse mid-rise <b>jeans</b> provide plenty of spring-back with their unique ‘movement’ stretch cotton composition, ensuring the slim taper through the legs is as skinny as possible.