Among the fragrance brands exploring a more innovative, conscious future is Phlur. Highly anticipated thanks to its owner (influencer Chriselle Lim), climate-conscious ethos, creative perfumers and  evocative scents – it’s the newest kid on the Selfridges Beauty Hall block. The fragrance to try? Not Your Baby, a spicy floral head-turner with notes of mimosa, aromatic cardamom, milky vanilla and sensual sandalwood. 

Famed for its best-in-class concealers, the latest launch from Charlotte Tilbury is no different. Beautiful Skin Radiant Concealer comes in 30 shades and boasts some big-hitting ingredients – cue hyaluronic acid, niacinamide, vitamin C and vegan collagen. It brightens dark circles, smooths uneven texture and colour corrects – ideal for disguising late nights and early mornings.

Founded by Palestinian-US identical twin DJs, Simi and Haze Khadra, SIMIHAZE has become something of a beauty disruptor. Famed for its self-proclaimed ‘minimal optical’ approach (maximum results with little to no effort), its slimline product offering supports its ethos. For lips, try Velvet Blur Matte Lip Balm – a pillowy matte texture that packs a pigmented punch across all 12 shades; for cheeks, it’s all about Sun Flush All-Over Face Tint, a moisture-infused formula with a dewy – not shiny – finish. Did we mention it’s exclusive to Selfridges?

May we introduce you to two refillable favourites for the month? First up, Dries Van Noten (which launched its sensorially pleasing fragrances at Selfridges earlier this year) is now offering 100ml refills for their ornamental bottles to be replenished at home. Meanwhile, D’Otto has launched in-store refills, where you can bring your works of art (read: empties) to the counter and refill from their fragrance fountain. Two methods, same planet-friendly result.

Newsflash! You can get your hands on Byredo’s latest icon, Liquid Vinyl Lipstick, a week earlier than everyone else – only at Selfridges. Its shiny patent finish is long-lasting, non-bleeding and non-sticky. Choose from 10 shades, ranging from chocolatey Mollasses to standout red Scarlet River. 

Known for its hybrid formulas that seamlessly blur the lines between make-up and skincare, the latest addition to Westman Atelier’s complexion range (and its first liquid ‘foundation’) seriously delivers. Vital Skincare Complexion Drops cover the last step of your skincare and the first of your make-up routine, leaving you with the breathable, skin-amplifying coverage that’s *chef’s kiss*.

All fragrances are wearable, right? Well, not quite like the debut collection from By Far. For its first foray into fragrance, the Kendall Jenner-coveted brand has combined its eye for enviable accessories with its nose for desirable scents. Encased in a wearable keychain bottle, each one is portable, refillable, and evokes a different daydream via its mood-boosting ingredient combinations. First on our wish list? ‘Daydream of Someone I Knew’, thank you.

If the seasonal drop in temperature already has you reaching for the moisturiser, allow us to introduce you to something special. This ultra-nourishing cream from scientifically rooted Biossance has a lightweight, whipped texture and is rich in lipids and ceramides (as well as its signature 100% plant-based squalane) to leave skin exceptionally hydrated, plump and smooth.