1. Previous
  2. Next

THE BIG SHOP:
LULU AND RAINBOW KENNEDY

BY ANISH PATEL

PORTRAIT BY MARCUS BROWN

Lulu Kennedy is fondly known as “fashion’s fairy godmother” because of her commitment to finding, nurturing and championing new design talent through her incubator programme, Fashion East. When she’s not busy discovering future stars, you’ll find her with her daughter, Rainbow.

THE BIG SHOP:

LULU AND RAINBOW KENNEDY

BY ANISH PATEL 

PORTRAIT BY MARCUS BROWN

Lulu Kennedy is fondly known as “fashion’s fairy godmother” because of her commitment to finding, nurturing and championing new design talent through her incubator programme, Fashion East. When she’s not busy discovering future stars, you’ll find her with her daughter, Rainbow.

Lulu Kennedy and Rainbow Kennedy
FASHION EAST STARTED ALMOST BY ACCIDENT…

“And now it’s more than 20 years old. I landed the dream job and have met so many amazing people. I feel unbelievably lucky.” 

 

A GOOD DESIGNER…

“Is someone who has a distinct voice and has got something new to say. Whether that’s something serious or silly or sexy, I’m down for it!” 
 

THIS YEAR, WE SHOULD BE WATCHING…

“Designer A Sai Ta and his brand, Asai. His clothes have such a London energy to them –  they’re a cult favourite with people in the industry. He used to work on the shop floor at Selfridges.” 

 

MY DAUGHTER RAINBOW…

“Likes to think she’s going to run Fashion East one day. She has already started wearing my clothes and looks amazing in them.”

 

WHEN I’M SHOPPING, I…

“Don’t have a plan. I’m a chaotic shopper. If I spot an item that’s a vibe then I’m going to buy it. As for Rainbow, she loves an accessory and brightly coloured things. She’s fearless!” 

${alt}

LULU’S PICKS

frederic-malle-une-fleur-de-cassie-eau-de-parfum

FREDERIC MALLE ‘UNE FLEUR CASSIE’ EAU DE PARFUM, FROM £145*

“Perfumes really boost my mood. I’ve fallen for this divine floral scent, which has notes of mimosa, cassie, jasmine, sandalwood and vanilla. It’s light and gorgeous for this time of year.”

Shop now

Ferragamo Wanda Bag

FERRAGAMO ‘WANDA’ BAG, £1,545*

“This little gem demands and deserves attention. It’s fiery but super chic and will make any outfit pop. It’s by Ferragamo’s new creative director, the brilliant Maximilian Davis.”

Shop now

ottolinger-asymmetric-neckline-brushed-texture-knitted-mini-dress

OTTOLINGER KNITTED MINI-DRESS, £520*

“I love this dress. It has all of Ottolinger’s signature deconstructed design details.”

Shop now

RAINBOW’S PICKS

Hunza G swimsuit

HUNZA G WOVEN BIKINI, £75*

“Lilac is my favourite colour at the moment. When we go to Ibiza this year, I’ll be matching my mama who has a Hunza G emerald bikini.”

Shop now

Fendi wool-blend skirt

FENDI MONOGRAM SKIRT, £450*

“My friend Kim Jones is the designer for Fendi, and I love this cute mini skirt covered in F’s. F is for FAB!”

Shop now

JELLYCAT soft toy

JELLYCAT ‘ALICE AXOLOTL’ TOY, £18*

“I could spend a million pounds in the Selfridges toy department. This Axolotl is the best little creature ever.”

Shop now

        *Prices correct as of October 2023

NEW SEASON, BIG MOOD

Get into a season of style and culture at Selfridges.
 

Discover now

Thanks to yell for lending us the name Yellow Pages.

MORE BIG SHOPS

EVA LANGRET 

The vintage poster and 70s lamp that London’s coolest curator is adding to her collection.

Read & shop

KID CUDI

Why hip hop’s hottest designer is buying his new bike and boxes of sweets at Selfridges.

Read & shop

JOSEPHINE PHILIPS 

SOJO’s founder shares the rental dress, pre-loved vase and designer dog lead on her shopping list.

Read & shop