Balmain Women's

Established by Pierre Balmain in 1945, today the Balmain women's atelier is led by Creative Director Olivier Rousteing. Embrace directional styling with the latest new-season jackets, dresses and tops.

The brand is known for the Balmain Army, a group of loyal shoppers billed as a "conscientious non-conformist rebel squad". The Balmain look takes many inspirations, with dashes of street style as well as military influences, and the label's pieces form a covetable uniform for fashion darlings. 

You'll find a growing collection of contemporary iterations that are eye-catching and filled with the label's signature subversive flourishes. Look to women's designer blazers, for example, for angular silhouettes, 80s shoulder pads and who could forget one of the most recognisable details in the collections – oversized gold buttons?

The inimitable logo takes prominence on some of the more casual items. You'll find cool logo-centric options, with caps detailed all over with the geometric emblem. Then there are Balmain sweatshirts, with the logo stamped front and centre. The same monikered treatment can be found on ponchos and fun cropped T-shirts in super-soft cotton, giving you the chance to show enduring brand allegiance throughout your outfit. What can we say? That's the Balmain way…