Hourglass

Hourglass, the cruelty-free brand, is known for its innovation and commitment to reinventing luxury cosmetics. In 2004, entrepreneur Carisa Janes had the vision to combine her passion for animal welfare with her love of beauty. The result is Hourglass Cosmetics, which crafts make-up and skin care products that are undetectably transformative while being simple to apply. Innovative formulas in state-of-the-art packaging make this a trendsetting label that creates new classics for the ethically minded beauty connoisseur. 

The company offers a vast array of make-up, cleansing staples and a range of durable yet versatile tools, all of which are 100% vegan. Further supporting Janes's founding mission, a portion of profits are donated to the Nonhuman Rights Project, a non-profit dedicated to securing protections for animals. At Selfridges, you'll find a curated selection of the responsible label's most coveted offerings. Expect creamy, full-coverage concealers, soft-focus powder blushes and pigment-packed eyeshadows in a variety of finishes, from subtle matte nudes to high-impact shimmer shades. 

While there are statement-making standouts to be found throughout the collection, what Hourglass does best is understated beauty, having mastered the art of 'your skin, but better'. It's an environmentally conscious business, so as you shop, look out for the Project Earth logo to discover eco-friendly items such as refillable lipsticks and customisable palettes made from recycled materials.