Selfridges is committed to creating a more sustainable future for people and planet. That’s why, for Earth Day 2020, we are joining forces with Yorkshire Sculpture Park and the University of Derby’s Nature Connectedness Research Group to engage our creative community to reflect on the importance of the natural world.
Together, we're hosting a music competition that asks 16 to 29 year olds to ‘Tune Into Nature’ for the chance to win a £1,000 grant. Launched as part of our ‘Creativity Is Not Cancelled’ campaign, in which we’re championing the power of creativity to bring us closer, this prize is designed to support young musicians who have been affected by the current lockdown as well as inspire us all to connect with our planet.
The theme emerged during a conversation with the Nature Connectedness Research Group and the fact that references to nature in contemporary music have been on a steady decline since the 1950s. But why does this matter? Well, studies have shown that being connected with nature helps support both the wellbeing of both people and planet, because people who are tuned into nature are more likely to care for it and each other.