The Wonder Room

From astounding jewellery to the finest watches, The Wonder Room at Selfridges London is a unique destination that plays host to the world’s most desirable brands. Enjoy the luxury experience online with breathtaking collections from Cartier, Chopard, Bulgari and more.


Founded in 1847 in Paris, Cartier stands as one of the world's most esteemed and respectful Maisons in the luxury goods industry. Today, the Maison is renowned worldwide for its jewellery creations and watches, perfumes and prestige accessories - symbols of craftsmanship and elegance, quality and excellence.


Founded in 1837 in New York, Tiffany & Co. is the world's preeminent jeweler. Their bold, modern collections, exquisite diamond creations and iconic Blue Box define style and celebrate the world's great love stories.

Apple Watch

Apple Watch is an incredibly customizable timepiece, has entirely new ways to stay in touch, and is a comprehensive health and fitness companion.


Chopard has been creating exquisite jewellery and watches for over 150 years and is now available to order online with our click and collect service.


Rolex is a name which has been synonymous with precision for over a century. With collections spanningthe world of high art, sports and fashion, styles such as the Submariner, Daytona and the legendary GMT-Master have become truly iconic.


Enriched with an historic Roman heritage, Bulgari’s watches, jewellery and accessories are now available to order online with our click and collect service.


For more than 150 years, TAG Heuer has defied the time-honored conventions of Swiss watchmaking with the highest levels of precision and performance.


Conceived with the belief that products should be made by hand and built to last, Shinola watches are assembled from Swiss-made components at their state-of-the-art watch factory in Detroit.


Gucci timepieces are renowned for their superior quality and unique blend of Italian style and Swiss watch-making craftsmanship.


The Boucheron style, instantly recognizable, is the finest expression of elegance and creativity à la française. For more than 150 years, the house has been crafting the classics of tomorrow. Available to order online with the click and collect service.


As an award-winning British luxury watch brand, Bremont remains true to its original principles of durability, legibility and precision.


Today, after more than two centuries, Chaumet continues to embody the brand's original Parisian elegance and excellence through a precious collection of Chaumet fine jewellery and watches.


Established in 1988 in Geneva, the luxury Swiss brand prides itself on its craftsmanship, creating beautiful watches with supreme quality.


Based in St Imier since 1832, Longines’ 180 years of watchmaking expertise reflect a strong devotion to tradition, elegance and performance.


Devoted to the traditions of fine watchmaking, Montblanc uses decades of experience and years of development to craft exceptional timepieces.


To this day, every U-Boat design pays homage to its founder Italo Fontana by continuing to produce well-engineered timepieces inspired by the Italian design of Italy’s finest craftsman.


Founded in 1830, the brand's collection of fine watches exemplifies timeless elegance - the perfect gift to celebrate a special occasion or moment in life.


In Switzerland, master watchmakers create each Bell & Ross timepiece - characterised by four basic principles: legibility, functionality, water-resistance and precision.


Georg Jensen is a Danish design house renowned for artistic boldness, superior craftsmanship and creative collaborations with some of the foremost designers of the past century – and today. Founded in 1904 by master silversmith Georg Jensen, its collections include silverware and flatware, fine jewellery, watches, accessories and a home collection.

Back to Top