HASSELBLAD

907X 100C Mirrorless camera

Hasselblad began as a commerce house in Sweden, but the founder’s son convinced his father to open a photography department at the end of the 19th century. That division soon took over the company entirely, and it’s been manufacturing professional-grade lenses, viewfinders and legendary cameras - like the 1000F - ever since. It’s not all about the pros, though – there’s also a range of entry-level consumer cameras, offering quality and precision for fledgling photographers.

A TRIFECTA OF IMAGING POSSIBILITIES
Honouring the extraordinary with a touch of classic, the 907X & CFV 100C combines an iconic design with exquisite craftsmanship. A fusion of modular design and advanced technologies offers three distinctly different photographic abilities, presenting the most compatible Hasselblad 100-megapixel medium format camera to date.1 Thanks to its vintage body and deep heritage, the 907X & CFV 100C can align film and digital photography, integrating the classical with the contemporary - neither severing ties with the future nor bidding farewell to the past. With a press of the shutter, time solidifies in your hand, turning fleeting moments into forever.

A Timeless Masterpiece, Delighting The Senses
• Echoing the unique waist-level shooting style of Hasselblad film cameras, the 907X & CFV 100C features a touch display that can be flipped upward to 40° and 90°. The 40° tilt enables a lower observation perspective for your composition. The 90° tilt fully revives the classic waist-level shooting style. These unparalleled perspectives plunge you into an undisturbed flow of creativity, spurring cascades of inspiration and turning the act of creation into pure pleasure. As you clutch the camera, time begins to soften its pace.
• Pairing the 907X medium format camera body with the CFV 100C medium format digital back results in a weight of only 620g.

One Camera, Three Applications, Endless Inspiration -
• Inherited from the classic design of 1948, modular design has forged legends across generations of medium format cameras. Today, it elevates the 907X & CFV 100C to a new height as the most compatible Hasselblad medium format camera,1 pioneering the era in iterations.
• The detachable CFV 100C digital back integrates three kinds of photographic configurations in one, blending playfulness with professionalism.

Camera Body
• When the CFV 100C connects with its custom-tailored 907X camera body, you can flexibly couple it with various high-performance XCD Series lenses. Through lens adapters, it can also be used with the HC/HCD, V, and XPAN Series lenses to exhibit Hasselblad’s longstanding optical heritage in all its glory, expanding the realm of creativity.

Perceptive To Nature True To Its Colour
• The Hasselblad Natural Colour Solution (HNCS) optimises colours to appear authentically and naturally with smoother and more delicate transitions, perfectly restoring the colourful wworld as seen by the human eye with the press of the shutter.
•When the CFV 100C digital back is paired with classic film cameras like the Hasselblad V system’s 500 Series, 200 Series, and beyond, HNCS also faithfully displays the unique charm of each film camera lens. It transcends time and space, reproducing the splendour of the film photography era.

Capture Life With Fast Focusing:
The 907X & CFV 100C, equipped with Phase Detection Autofocus (PDAF), crisply delineates the scene, delivering an agile focusing experience.

Efficient Creation, Reliable Output
The 907X & CFV 100C features a built-in 1TB SSD with a write speed of up to 2370MB/s and a read speed of up to 2850MB/s.4

By adding the 907X Control Grip and Optical Viewfinder, you can further expand the camera’s photographic capabilities to meet various shooting requirements in different scenarios.

Link the 907X & CFV 100C with an iPad or iPhone via built-in Wi-Fi to transmit full-size JPG/RAW images using Phocus Mobile 2.7 Moreover, this allows editing and output of high-quality RAW images that fully utilise the abilities of HNCS, and enables masterpieces to be created and shared effortlessly outside the studio.