Centred in punk rock-style counterculture, what started with a sticker for
Obey quickly grew into a fully-fledged label in 2001, setting minds ablaze with the slogans and designs. According to the label, your clothes are your canvas. In the case of the
Be Mine top, it’s cotton-jersey. A riff on the original ‘Andre the Giant Has a Posse’ 1989 street art campaign logo, the signature face is set alight across the reverse and down the sleeves in a broken heart.
<li>OBEY cotton-jersey top
<li>Pulls on
<li>Crew neck, long sleeves, logo-print at chest, heart print at back and sleeves, straight hem
<li>100% cotton
<li>Machine wash
<li>Model is 6ft and wears a size medium