Paige

Bring a dose of Californian sunshine to your wardrobe with PAIGE clothing. You can expect understated styles with sleek shaping from the LA-inspired collection of jeans, knitwear and tops for men and women. Co-founder Paige Adams-Geller spent years as a denim fit model in the city – so it's no surprise that her eponymous line captures both the sunny spirit of the West Coast and the powerful strides of the catwalk.

PAIGE jeans are at the heart of today's range and they come in many iterations. Whether you're hunting for skinny options, straight legs or flares, the brand has plenty to offer. High-rise waists can be found throughout, offering a flattering fit and versatile wear. You'll notice that stretch-cotton is a firm favourite of the label, too, providing daylong comfort. Need a bump-friendly pair? Look out for PAIGE maternity jeans with flexible side panels that extend as you grow. 

Once you've selected your new everyday pair, team them with a breezy blouse or soft modal-blend T-shirt to capture the laid-back look of The Golden State. On balmy days, try shorts with rolled hems alongside a lightweight sleeveless shirt to keep cool. Love a utilitarian effect? Just slip a blue-washed jacket over your shoulders for double the denim.