SONY

"XR55A80LU OLED 4K TV 55"""

Ultra bright, pure blackCombine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life.Contrast. Like life itself.The secret is peak brightness and pure blacks. Suddenly you’ll see all the detail, depth and texture that is often missing from some screens.Screen speaker, always immersiveAs the story unfolds before your eyes, you’ll hear a soundtrack that precisely matches the action. Much the same as in a movie theatre.Game time. Be invincible.Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.Love entertainment. Love the planet.Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.Pure blacks. Peak brightness. Remarkable contrast.XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.