Stripe & Stare

Founded in the UK in 2007, Stripe & Stare claims to make the world's most comfortable knickers. The proof, as they say, is in the wearing. Browse our selection to find lacy briefs, pretty patterned knickers and soft, supportive bralettes. All are made from Stripe & Stare's signature modal – a light and breathable fabric that's three times softer than cotton and keeps its shape even after repeated washes. You can thank modal for making Stripe & Stare underwear so delightfully snug, and the planet also benefits. Modal is made from beechwood trees, is biodegradable and compostable, and is produced using 95% less water than cotton.

Go for a four-pack of bikini briefs with a fun print and you'll be set for most of the working week, or keep things demure with high-rise pairs in soft pastels or classic neutrals. The Basics range has mid-rise knickers packaged in a gift box. Thanks to their soft feel and bottom-hugging fit, you can enjoy a whole day without the dreaded VPL. Brides-to-be can find a cute pair for their wedding night, with several pieces sporting delicate embroidery and luxe lace edging. Earth-friendly, style-friendly and as comfortable as they come, it's no wonder Stripe & Stare knickers have won the hearts of so many underwear aficionados.