You are here

Thursday 30 August 2012


We're proud to unveil The Beauty Workshop at Selfridges London, with more than 50 new brands and exclusive services over 5000 square feet. 

Selfridges Beauty has been transformed into a unique beauty playground that won’t just be home to the newest trend driven brands and products, but will be a one stop hub for unique beauty services.

In addition to the Beauty Hall, the space, named The Beauty Workshop will be a neutral Selfridges envelope within which brands and products are showcased. 

Jayne Demuro, Selfridges Head of Beauty says: “For years Selfridges Oxford Street has been THE most successful Beauty Hall in the world. Selfridges revolutionized the way the world retailed beauty, by placing the department at the front of the store. With this retailing innovation in our DNA, we are always striving to bring extraordinary new experiences to our customers.”


Bringing over 50 new beauty brands from across the globe, The Beauty Workshop will be a constantly evolving space offering a mix of tanning, body care, skin care, beauty tools, hair and nails.

Each space will be manned by unbiased, highly trained, Selfridges Beauty Experts who will be able to make product recommendations led by customers needs across all brands.  


The Beauty Workshop boasts luxury tanning, nails, brow and hair services, all managed by a concierge who will be on hand to book the various areas, managing your pampering time on your behalf.

St Tropez Skin Finishing Studio
This new concept tanning booth promises ultimate privacy while allowing you to tan at your convenience. 

The Paint Shop by nails inc.
The first nail bar to offer unbranded manicures and pedicures. Choose your manicure according to your favourite nail colour rather than be led by a one brand service. 

Blink Brow Bar
The ultimate premium brow threading service, the new Blink space now houses a private space for clients looking for a little more privacy. BOOK 

Hersheson Blow Dry Bar
Specialising in the super speed services, Hersheson at Selfridges will be the first to offer the time saving 15 Minute Blow Dry, the only dry shampoo blow dry.

Weave Got Style
Weave Got Style stitch real hair wefts along small corn row braids weaved into the hair then cut to create a flawless thicker, long style.