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Thursday 5 January 2017

Clothes with a conscience

CLOTHES WITH A CONSCIENCE

We invite you to question the materials we wear and the effects they have on our local and global communities. Focusing on eight key materials, discover our favourite looks from the most exciting names in sustainable style.

We invite you to question the materials we wear and the effects they have on our local and global communities. Focusing on eight key materials, discover our favourite looks from the most exciting names in sustainable style.

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Go heaven for leather

Almost 1.2 billion square metres of leather is discarded every year – that’s nearly enough to cover 168,000 football pitches.

LET’S TREAT LEATHER WITH THE RESPECT IT DESERVES

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No wool pulled over our eyes

Fleeces now command such a low price that some farmers resort to burning or burying them.

LET’S SUPPORT THE BRITISH WOOL INDUSTRY

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Denim: it all comes out in the wash

A single pair of jeans can use up 11,000 litres of water during its lifecycle – that's enough water to sustain a family of four for a month.

LET’S CHAMPION INNOVATIVE NEW WASH METHODS

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Dirty linen? No airing it here

Flax is one of the only plant fibres used for textiles that can grow in Europe, but, today, the majority of linen is imported.

LET’S CHAMPION EUROPEAN LINEN

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It’s time to cotton on

Cotton farming accounts for almost a quarter of the world’s pesticide usage.

LET’S CHAMPION ORGANIC COTTON

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Life in plastic not so fantastic

If we carry on using plastic in the way we currently do, there will be more plastic than fish in our ocean.

LET’S COMBAT PLASTIC POLLUTION THROUGH DESIGN

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Viscose: see the wood for the trees

Over 100 million trees a year are used to manufacture pulp to create textiles, endangering some of our most important and ancient forests.

LET’S CHAMPION SUSTAINABLY CRAFTED VISCOSE

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No, no - it’s yakshmere darling!

Overgrazing of cashmere goats is leaving nearly 90 per cent of Mongolia’s pasture land in danger of desertification.

LET’S FIND ALTERNATIVE LUXURY FIBRES FOR MORE SUSTAINABLE STYLE

#MaterialWorld