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Friday 17 February 2017

Selfridges does Fashion Week: Erdem AW17

THE ERDEM STORY

From first sketch to catwalk finale, watch the story of Erdem's autumn/winter 2017 show, hosted at our very own Old Selfridges Hotel on Monday 20 February as part of London Fashion Week.

I started thinking about my family. My mum was English, my father was Turkish; so I was looking at the idea of my two great grandmothers meeting. The odd exchange of cultures felt really interesting and relevant.

Erdem

#SelfridgesDoesFashionWeek