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Monday 11 April 2016

Everybody: the campaign

EVERY BODY

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IN CELEBRATION OF THE NEW BODY STUDIO

As the wellness movement continues to influence how we depict, treat and talk about our bodies, we are seeking to explore the joy, strength and beauty of individuals united in motion.

Whether the sight of a clean-eating hashtag makes your toes curl or your morning just isn’t complete without a sprinkling of chia seeds – we invite you to celebrate the beauty of difference through our EVERYBODY campaign.

LOVE YOUR INDIVIDUALITY. REVEL IN THE CROWD.

THE SHOOT

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Shot by photographer Norbert Schoerner and choreographed by Wayne McGregor, our EVERYBODY shoot features a cast of women chosen for their strength, personality and presence – together and in movement.

EVERYBODY MOVES

Drag and drop the screen for a 360° exploration of our EVERYBODY campaign. Make sure you select the highest resolution for the best 360° experience. For a 360° glimpse into our EVERYBODY campaign, play the film below in the Youtube app and move your device to explore. Make sure you select the highest resolution for the best 360° experience.

The 360° Film: Image Noise

THE EXCLUSIVES

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Shop our collection of limited-edition water vessels and yoga mats – created in collaboration with some of our favourite designers – plus our sports-ready beauty kits, only available at Selfridges.

JOIN US IN STORE

From inspiring debates to immersive yoga classes, take part in a series of workouts for your mind and body throughout our EVERYBODY campaign.

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#BODYTALK

Join us for a series of captivating wellness debates with inspirational women.

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BODYWORK

Discover the future of fitness at PSYCLE and YUNG CLUB's in-store residencies.

SELFRIDGES' HOT AIR PRESENTS: INCREDIBLE MACHINES

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SELFRIDGES' HOT AIR PRESENTS: INCREDIBLE MACHINES

Inspired by our EVERYBODY campaign, this film explores the unseen relationship five women have with their bodies and their undergarments.

THE WINDOWS

Our Oxford Street windows take inspiration from the dance studio and pay homage to the all-new Body Studio space.

BODY STUDIO

In celebration of the new Body Studio at Selfridges London, we invite you to explore the beauty of difference through our EVERYBODY campaign

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