The Fashion East store opens at Selfridges London
Get to know the brightest and best in British fashion design with our pop-up Fashion East store at Selfridges Oxford Street, London.
Founded by the Old Truman Gallery and Lulu Kennedy in 2000 to support, nurture and promote young British design talent, Fashion East has kick-started the careers of many a big-name designer – J.W Anderson, Simone Rocha and Roksanda Ilincic are all famous Fashion East alumni.
Set within the Designer Studio on 3, the store showcases Fashion East talent past and present, with a range of exclusive clothes, gifts and collectibles to purchase from the likes of Craig Green, Mimi Wade, Matty Bovan, Christopher Shannon, Richard Malone, Ashley Williams and Caitlin Price.
“It’s a massive buzz and privilege to be calling Selfridges home for a few months!” says Kennedy. “We look forward to our first retail venture, and showing off the work of our gorgeous alumni in such a brilliant, fresh space.”
The Fashion East store pop-up is open from 9 January to the end of March.