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21 MARCH, 2016

National Fragrance Day events at Selfridges London

In celebration of National Fragrance Day on 21 March, join us in Beauty on G at Selfridges Oxford Street, London, for an unmissable day of personalised fragrance consultations, special treats and olfactory explorations with the world’s most exciting fragrance brands.

Acqua di Parma
Immerse yourself in a world of fragrance and discover your next scent with a complimentary treat from Acqua di Parma. 

AERIN Beauty
Love fragrance? Join AERIN and Dariush Alavi on 21 March in The Corner Restaurant & Champagne Bar on 2 from 6–7:30pm for an exploration of fragrance and an insight into the inspiration behind the AERIN Beauty collection. Call 0207 318 3702 to book your place. £20 booking fee applies, redeemable against purchase.

Avery Fragrance 
Explore Avery's collection of fragrances with a journey into the world of scent at the Avery Perfume Gallery on 4. 

Bella Bellissima
Visit Bella Bellissima to channel your childhood memories and find your nostalgic scent. 

Bond No.9
Enjoy a Bond No.9 consultation to create your own personalised fragrance blend. 

Be spoilt with a mini workshop in our VIP Room on 4 to discover your signature scent from BYREDO's extraordinary collection. To book your appointment (with a friend or two) between 26pm on 21 March, call 0207 318 3718 or email

Indulge yourself with the Chanel No. 5 collection with a complimentary fragrance consultation, hand and arm massage and glass of champagne. 

Discover Creed on 1 to enjoy a fragrance consultation. 

Diana Vreeland
From Absolutely Vital to Smashingly Brilliant, capture the beautiful and mysterious fragrances of Diana Vreeland.  

Estée Lauder
Immerse yourself in fragrance with a mini workshop and complimentary gift wrap service at the Estée Lauder counter, exclusive to Selfridges.  

Giorgio Armani 
Visit the Privé specialist at Giorgio Armani and experience a Malachite makeover.

Visit Guerlain for a fragrance consultation to discover Les Parisiennes – Promenade des Anglais, exclusive to Selfridges.  

Personalise your fragrance whilst enjoying a hand and arm massage at Lancôme. And discover the base notes of Lancôme scents with a La Maison fragrance workshop and chocolate tasting – call 0207 318 3739 to book.

Roja Dove
Trigger your childhood memories as you immerse yourself in the raw materials and four cloches at Roja Dove. 

Tom Ford
Meet the Tom Ford Fragrance Stylist and find your perfect signature fragrance from Velvet Orchid to Black Orchid. 

Experience the Orient fragrance collection and discover the matching make-up look with a glass of champagne.

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