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Wednesday 5 July 2017

Selfridges Loves: new designer talent

SELFRIDGES LOVES:
NEW DESIGNER TALENT

We're all about new and exciting names at Selfridges right now. Our Music Matters at Selfridges campaign brings you a summer line-up of live performances from the most buzz-worthy talents in music, and, here, we bring you the fashion equivalent. From Korean-born rising star Rejina Pyo, to hype streetwear label Palm Angels, meet the newcomers to our roster of world-class brands that are making waves in the fashion scene.

As if we didn't have enough new and exciting names for you this summer with our Music Matters at Selfridges campaign, we bring you the latest additions to our world-class line-up of womenswear brands that are making waves in the fashion scene.

Rejina Pyo
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Rejina Pyo

Who?
Upon graduating from her MA in Fashion Design at Central Saint Martins, the Korean-born designer was immediately spotted by Roksanda Ilincic, who took her on as her first assistant designer.

What?
Under her own eponymous label, Rejina Pyo has fast become known for her elegant, wearable pieces that have, as Pyo calls it, an 'element of surprise'.

Did you know?
Pyo is inspired by modern art and architecture; her first collection at London Fashion Week featured wooden sculptures together with fluid dresses.

Selfridges says
"This bright fuschia puff-sleeve dress – a recognisable Rejina shape – is on my wish list. It's sure to catch a few second glances." - Thea Jones, Contemporary Buyer

Huishan Zhang
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Huishan Zhang

Who?
Chinese-born Central Saint Martins graduate Huishan Zhang cut his teeth at Christian Dior - which goes some way to explaining the haute-couture techniques that he incorporates into his own designs.

What?
Frothy tulle dresses, origami-style pleats and intricate embellishment define Zhang's modern East-meets-West aesthetic.

Did you know?
His latest collection – just landed at Selfridges – was inspired by his travels around the rural provinces of Europe and by French films, most notably 'Chocolat'.

Selfridges says
"I love how he combines flattering and feminine shapes with interesting technical finishes," says our Designerwear Buyer Olivia Le Roux

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Alena Akhmadullina

Who?
One of Russia's most celebrated fashion designers, each of Alena Akhmadullina's collections is directly inspired by a Slavic folklore story.

What?
Her autumn/winter 2017 collection – based on a Russian fairy tale about a glowing firebird – features sumptuous gowns, jewel-like hues and mythical motifs.

Did you know?
Akhmadullina shows separate collections both in New York and in her homeland of Russia, tailored to the tastes of each market.

Selfridges says
“I'm so excited to stock this brand exclusively in the UK. My must-have piece is the frilled-trim embroidered dress, which can be dressed down over jeans or worn alone as the most show-stopping piece." - Olivia McEwan, Designerwear Buyer

Palm Angels
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Palm Angels

Who?
Milanese designer Francesco Ragazzi was inspired to create unisex streetwear label Palm Angels after he began photographing skateboarders on Venice Beach in Los Angeles.

What?
Think California-inspired graphics, bold-colour tracksuits and reworked sportswear classics.

Did you know?
Francesco Ragazzi is also Creative Director at Moncler.

Selfridges says
"Palm Angels is at the forefront of a surge of 'hype' brands that we're really excited about. The rainbow-coloured tracksuits are gaining cult status, with their logo 'merch' satisfying the current zeitgeist." - Ruth Hickman, Designer Studio Buyer

Veronique Branquinho
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Veronique Branquinho

Who?
Belgian-born Branquinho trained at the uber-cool Antwerp Royal Academy before launching her eponymous label.

What?
"I'd like to embrace a more 'slow fashion' approach," says Branquinho of her latest collection. Tassels, crochet and geometric floral embroidery create a made-with-love, folky feel.

Did you know?
The designer was inspired to study fashion as a teenager after reading a magazine called 'BAM!' created by The Antwerp Six – the famed design collective made up of Ann Demeulemeester, Dries Van Noten, Dirk Bikkembergs, Walter Van Beirendonck, Dirk Van Saene and Marina Yee.

Selfridges Says
"We were so impressed by Branquinho's AW17 collection; it's filled with easy summer dresses, which can be easily layered to transition into autumn. I love the pops of bold colour." - Olivia McEwan, Designerwear Buyer

Danse Lente
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Danse Lente

Who?
Inspired by modern architecture, this London-based label is soon to be the accessories name on everyone's lips.

What?
The impeccably crafted leather bags offer a refreshing take on classic shapes - we love the off-kilter update to the bucket bag, inspired by the work of modernist sculptor Constantin Brâncuși.

Did you know?
Danse Lente means 'slow dance' in French.

Selfridges says
"It is always exciting to discover new British designers. As soon as I came across the collection, I fell in love with it. The price point makes it accessible, yet the bags look and feel so much more expensive." - Caroline Fielder, Accessories Buyer

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Alexandre Vauthier
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Alexandre Vauthier

Who?
Alexandre Vauthier trained in the design studio of fellow French designer Thierry Mugler, before becoming head designer at Jean Paul Gaultier for eight years.

What?
Since launching his own brand in 2009, he's become renowned for his traffic-stopping gowns, LBDs with a twist and suped-up sportswear.

Did you know?
Bella Hadid, Kendall Jenner and Rihanna are big fans (Bella opened his latest show and modelled the lookbook).

Selfridges says
"Vauthier is the ultimate sexy-yet-sophisticated brand, which is exactly what our customers are looking for right now. This season, I'm most excited about the velvet padded jacket and the fierce leather dress." - Olivia Le Roux, Designerwear Buyer

Y/Project
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Y/Project (coming soon)

Who?
Antwerp-trained designer Glenn Martens took the helm at Parisian menswear brand Y/Project in 2013 and immediately introduced a womenswear collection.

What?
Described by 'Vogue' as 'visual catnip', Y/Project's collections play with proportion, materials and historical references to create an eclectic melting pot of style that feels truly modern.

Did you know?
Martens runs a democratic design studio, where, he says, "An intern has as much influence proposing a solution as I do."

Selfridges says
"I've seen some of the most interesting and unexpected shapes of the season from Y/Project. I love the opulent streetwear aesthetic, but when you feel and see the pieces up close, you'll be amazed by the couture techniques." – Philippa Holden, Designerwear Buyer

Fleet Ilya
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Fleet Ilya

Who?
Ilya Fleet trained in traditional saddle-making before setting up fashion-meets-fetishism label, Fleet Ilya, with his wife Reesha.

What?
The impeccably crafted bodices, collars and accessories combine conceptual, beautiful design with tough, functional leather.

Did you know?
Fleet Ilya's leatherwear has been worn in racy fashion editorials by the likes of Kate Moss and Naomi Campbell.

Selfridges says
"This is British craftsmanship at its finest. The bodywear is great worn as layering pieces, for a bold and directional update on the white shirt." - Philippa Holden, Designerwear Buyer

3ina beauty
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3ina

Who?
New London-based beauty brand 3ina (pronounced Mina) is all about responding quickly to industry trends, giving beauty junkies what they want, when they want it.

What?
Expect cruelty-free, highly pigmented make-up in super-sleek packaging.

Did you know?
3ina's latest UV collection transforms under ultraviolet light – perfect for festival-goers and ravers.

Selfridges says
"I love 3ina's UV top coat nail varnish - it's so much fun. Also, the cream eyeshadow in 311 is perfect for a subtle smokey eye that stays put all day." - Emily Saunders, Beauty Buyer