The UltraLounge becomes a state-of-the-art performance and content studio
For our new campaign, Music Matters at Selfridges, The Ultralounge at Selfridges London has been transformed into a live music venue and state-of-the-art audio visual content studio, from 20 July until 8 October.
The venue – the first of its kind within a department store – will host the Music Matters at Selfridges line-up, featuring exciting new talent and artist nights.
We have partnered with TEM – a London-based collective of audio visual designers who have created some of the most powerful visual moments in recent pop history – to create a truly immersive digital set which will enable both artist and audience to capture HD live content for social media-sharing. The space has an intimate 120 capacity; the stage is a modular structure of gauze, mirrors and lighting which will display live projections and generative visual/audio reactive effects.
20% of all ticket profits will be donated to the Music Venues Trust – a charity that protects and supports independent live music venues in the UK. Beverley Whitrick, Strategic Director at the charity told us: “Any project which draws attention to the plight of the UK’s grassroots music venues is a positive thing as far as Music Venue Trust is concerned. Music brings people together and should be celebrated.”
The Ultralounge is presented by Smirnoff, with a sound experience by Sennheiser.