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Tuesday 28 February 2017

The Wonder Room transformation

Ever since it opened in 2007, the Wonder Room has been a world-renowned destination for exquisite fine jewellery and watches. Now, we invite you to discover the amazing changes we’ve recently made to this extraordinary space. As well as our enhanced luxury watch space (completed in January 2017), our newly expanded Wonder Room is now home to two brand-new boutiques that bring yet more treasures to this luxury emporium. And there’s more to come: a new private sales area, which will provide an enhanced shopping experience, opens in April. 


Famed for its one-of-a-kind jewellery pieces and cherish-forever watches from the world’s most desirable brands, our revamped Wonder Room sees the addition of the Dior and Fendi boutiques, which have moved from the Accessories Hall.

Their arrival at our Wonder Room coincides with groundbreaking seasons for both brands. At Dior, its new creative director, Maria Grazia Chiuri – the first female to lead the fashion house in its 70-year history – made her debut with a SS17 collection that focused on feminism and elements of streetwear and fencing uniforms. 

Fendi launched its new icon Kan I bags this season – a range of sophisticated square leather bags, with a feminine silhouette and contemporary edge – that are winning fans around the world.

Stop by the boutiques on your next visit to Selfridges London and admire these collections and more – and marvel at our wonderful new Wonder Room.


Another exciting development at the Wonder Room saw the expansion of the Van Cleef & Arpels boutique, which launched on 23 February. Now spread over two floors, the boutique features an elegant Art Deco staircase and spacious mezzanine floor.