THE BEAUTY INSIDER:

IT COSMETICS IS HERE

The make-up equivalent of an Instagram filter, every product in the IT Cosmetics range has been specially formulated with the help of dermatologists in a bid to erase a range of tricky skin complaints from uneven skin tone to rosacea. Watch our series of simple step-by-step beauty masterclasses as we celebrate the arrival of the US wonder brand online and in store at Selfridges Oxford Street, London.

Bye-bye under-eye bags

Offering great coverage without feeling cakey or drying, the brand's best-selling Bye-Bye Under Eye Concealer will make your dark circles pretty much disappear.

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Bye-bye uneven skin tone

Finding a foundation that provides good coverage to blemish-prone skin can be tough. The IT Cosmetics multi-tasking CC+ cream is not only smooth, creamy and super blendable but it is also enriched with vitamins A, B and C and protects your skin with SPF50+. Win.

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Hello, beautiful brows!

We're yet to find anybody that doesn't love the brand's Brow Power Pencil. The formula is long-lasting, the oval tip is easy to use, one shade suits all, and the brush at the other end will ensure that your brows never look less than 100 per cent.

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