at The Selfridges Corner Shop, Selfridges London
4 June - 28 July
Gentle Monster has launched its first ever retail space in Europe at Selfridges London. The South Korean eyewear brand, known for its radically innovative designs and retail experiences, has landed in The Selfridges Corner Shop on G. The eight-week installation invites you on a surreal trip into outer space, filled with out-of-this-world sunglasses and the odd extra-terrestrial creature.
Shop Gentle Monster
Discover the collection, including exclusive-to-Selfridges styles
in The Selfridges Corner Shop at Selfridges London
This unique concept, dreamt up by the geniuses at Gentle Monster, follows the traders – a tribe of extra-terrestrial creatures that travel across space in search of a new territory. They travel in multiple space ships, trading minerals and micro-organisms for tools and materials necessary for their new settlement. One of their most valuable trading goods are living organisms called Konchylion (Ancient Greek for edible shellfish), which are far from obedient.
The traders have just landed at The Selfridges Corner Shop at Selfridges London, where you can witness minerals being unloaded from trading space vessels and the traders struggling to keep the wild Konchylions in order…
Experience Traders at The Corner Shop until 28 July.