SONY

DSC-HX500 digital camera

Shoot your best and look even better with the DSC-HX500 digital camera from Sony. Improve your selfie and take it easily with the 180-degree tiltable LCD monitor which makes it simple to see how you look in the frame. Meet the new Sony WX500 — the world’s smallest camera to contain the far-reaching performance of a ZEISS® 30x optical zoom lens. With so much creative capability at hand to shoot for fun, you'll capture more star quality in every image.

30x zoom lens with ZEISS® quality built in
The result of over a century and a half of ZEISS expertise in high-precision optics is perfectly clear: this 24-720mm lens renders portrait, close-up, and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS T* multi-layer anti-reflective coating effectively eliminates surface ghosting and flare.