The Beauty Insider:

The bestselling products of 2018

The numbers don’t lie: these are officially the top 10 most-loved beauty products at Selfridges this year.


IT Cosmetics – CC+ Cream

Ask anyone who uses IT Cosmetics CC+ Cream and they will wax lyrical about how brilliant it is. Offering so much more than just great coverage, this little tube of goodness also brightens, hydrates, protects, fights wrinkles and instantly diffuses the appearance of fine lines too. Now available in three finishes – original, matte and illuminating – it’s little wonder we sell truckloads of these every day.


Anastasia Beverly Hills – Soft Glam Palette

Released back in May at Selfridges, Anastasia Beverly Hills’ Soft Glam Palette has clinched a spot as one of our bestselling palettes of 2018 – and rightly so. Comprising 14 highly pigmented, creamy shades that blend like a dream with a rich colour payoff, the palette has a habit of selling out with every restock, so take our advice and grab one fast.


Charlotte Tilbury – Magic Away Concealer

If you're yet to find the perfect concealer that doesn’t collect in fine lines, you need to try this. It's lightweight and hydrating, but swiftly and successfully masks fatigue.


Dr Jart – Ceramidin Cream

Dr Jart’s Ceramidin Cream is a serious powerhouse. It’s pumped full of ceramides (aka those tiny molecules that hold skin cells together), forming a protective layer that plumps the skin and retains moisture. The texture is thick, but it absorbs in a matter of seconds and doesn’t make skin feel greasy. According to our beauty buying team, this product has remained as one of our bestselling moisturisers since it launched in 2016.


Huda Beauty – Obsessions Eyeshadow Palette

You don’t garner almost 30 million (yes, million) followers on Instagram by creating ‘meh’ make-up, so Huda Beauty’s spot in our top 10 comes as little surprise. Each palette in the Obsessions range boasts nine new shadows themed around each gemstone family, with a mix of chrome, matte and shimmer shades. In other words: everything a beauty lover needs to get them through party season.


Thameen – Diadem eau de parfum

Thameen creates totally original fragrances that had us (and you it seems) hooked from the moment we first spritzed them. Your favourite of the bunch? Diadem – a deliciously warming blend of rose, saffron, vanilla and amber. 


Giorgio Armani – Rouge D'Armani Matte Lipstick

“The best red lipstick, EVER” and “the Holy Grail” are just some of our beauty buyers’ reviews of Giorgio Armani’s Rouge D’Armani Matte lipstick. Essentially, it ticks all the lippie boxes: colour, comfort, longevity, you name it.


La Prairie – Skin Caviar Luxe Cream Premier

Formulated with caviar extract (which is just as fancy as it sounds by the way, thanks to its countless anti-ageing benefits), La Prairie’s Skin Caviar Luxe Cream is the real deal. Perhaps it could make for an amazing splurge next time you feel like treating yourself or a skin-obsessed loved one. 


NUFACE – Mini Facial Toning Device

Described as a beginner’s step into microcurrent treatments (a low-level current that mimics your body’s natural current to provide anti-ageing results), NUFACE’s Mini Facial Toning Device jumpstarts the muscles in your face to lift and tone by increasing circulation. To use: simply apply a primer over the areas you want to target and glide the device all over your face. Advocates (that includes pretty much everyone on the Selfridges beauty team, btw) say they can see results after just a few minutes.


Gucci – Flora Gorgeous Gardenia eau de toilette

At first spritz, Gucci’s Flora Gorgeous Gardenia is distinctly fruity thanks to a top note of red berries, but quickly evolves into a floral bouquet of patchouli and white gardenia, making it a supremely feminine but fresh choice. 


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