Prada’s debut
beauty collection

Prada’s journey into beauty began at its fashion archives. Lynsey Alexander, Prada’s Global Creative Makeup Artist, started creating the make-up three years ago. “I was given incredible access to books and online archives of Prada fashion from the past decades (which held over 27,000 textiles and patterns). I was shipped amazing samples of materials, including beautiful iconic prints and the signature Saffiano leather and nylon. Inspired by the textures and colours, we created an array of eyeshadow palettes and lipsticks that Miuccia Prada and I whittled down to the final products you see today.”

The six prints that inspired the eyeshadow palettes span geometric patterns seen at the 1996 runway show to William Morris flowers that decorated shirts and dresses in 2003. You can have yours customised, too: each of the six designs can be UV printed onto the eyeshadow palette’s packaging or Prada fragrance of choice at counters in Selfridges stores.

Prada’s debut skincare products are all about supporting the skin to renew, reinforce and, ultimately, help our skin adapt to our busy lives. They have developed Adapto.gn Smart Technology™, which uses natural actives called adaptogens – a family of 15 rare plants that have existed for over 400 million years withstanding extreme conditions. (In other words, they’re more than up to the task of soothing skin after five-hours’-sleep and a busy office with air conditioning.) These actives join skincare favourites hyaluronic acid, vitamin C and ceramides to create formulas that nourish, revitalise and support the skin’s all-important barrier function. 

The innovative foundation formula uses IRL-micro-filter™  technology to optimise light diffusion and give a soft-filter effect to the skin. Joining the party are vitamin E and niacinamide (the A* ingredient of the moment) to improve skin tone and moisture levels over time. The foundation comes in 33 shades, spanning cool, neutral and warm undertones that used AI tech to create an algorithm of 3,000 different skin tones for the most accurate colour matching possible.

As expected, the new products mirror the artful aesthetic and functional qualities that are so synonymous with Prada – from the leather-effect lipstick bullets embossed with the Prada triangle logo, to the refined packaging.

The Augmented Skin Cream and Serum come in refillable packaging – the day and night cream is made with 85% less packaging (compared to repurchasing the full product) and the serum uses 72% less. Still a relatively rare find in beauty, the Prada Reveal Foundation is refillable alongside the entire lipstick line and six eyeshadow palettes, so you can easily mix and match.