Famed for her romantic, billowy gowns, Roksanda has dressed some of the world’s biggest stars; yet over the past few seasons, the Serbian-born designer has been exploring a new, more practical aesthetic.
“It was definitely a conscious decision to move into daywear,” explains Roksanda. “I am a woman designer designing for today’s woman, after all.” With numerous designers exploring notions of female empowerment for spring/summer ’19, Roksanda’s shift to focus more on daywear (rather than preened and primped starlet dressing) was seen as a subtle nod to these challenging times.
Her signature showstopping proportions – dramatic sleeves, clever ruching, draped silhouettes – and bold colourways (inspired by sunsets for SS19) are still there in her spring/summer collection, but now there are subtle, new sportier touches in the form of deconstructed trench coats, loose shirting and sweatshirts matched with maxi skirts.