Earl of East

Earl of East was created from a passion for fragrances and the places they can take you. The scents are bred in Hackney and hand-poured in Earl of East's London studio, then sent out to transport you to far-flung destinations. The latest collection brings you home and lifestyle products encompassing candles, incense, mists, and bath and body products so you can ritualise your self-care routine. 

While it's about what's inside that counts, it's impossible not to admire sleek designs. Take the amber apothecary glasses that house eco soy-wax candles, for example, adding a degree of luxury to any mantelpiece, coffee table or bathroom sill. Whether in candle or incense form, the fragrances will take you from the cobbled streets of Copenhagen to the log cabins of California and beyond. Look out for cultivated notes of cedarwood, bergamot, birchwood and bay leaf. 

Enjoy the ease of these scents wherever you are with the Earl of East air freshener selection. You can conjure captivating memories for car journeys, or place one in your wardrobe as a way to bring a boutique aroma to your belongings. And given that many Earl of East items within our Selfridges selection are part of our Project Earth for Communities range, you'll be sparking a more conscious future for people and the planet.