Queen of personal style, Alexa Chung is one of the most visible figures of 21st-Century cultural life. It’s too little surprise, but much excitement that she launches her namesake label <a href=" http://www.selfridges.com/GB/en/cat/ALEXACHUNG/" style="text-decoration: none"><font color="black"><b>ALEXACHUNG</b></font></a> for AW17. Her loyal fashion followers will recognise her famous frills on this knitted <b>polo top</b>. At the placket and the flared cuffs, they verse this preppy staple in vintage styling, making it distinctive without compromising one bit of functionality.