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AMI Smiley-embroidered knitted wool jumper (Marine
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  • From acid house to ‘90s grunge, the smiley face has been an icon of subculture for decades. Now the Parisian <b><a href="http://www.selfridges.com/cat/ami/" style="text-decoration: none"><font color="black">Ami</font></a></b> puts its own spin on the perpetually happy emblem, kitting him out in the label’s signature red beanie – the brand’s website shows a picture of founder Alexandre Mattiussi at nine-years-old sporting the now iconic piece. Pull this knitted wool jumper on when you want to look like you’ve made an effort (but we all know you haven&#39;t).

  • REF: 319-3002752-SMIK00403

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