Branding is back in a big way and the SS18 runways hosting the triumphant return of logos that dominated streetwear in the late ’90s. &nbsp;<b><a href="http://www.selfridges.com/cat/emporio-armani/" style="text-decoration: none"><font color="black">Emporio Armani</font></a></b> opted for a subtle variation for this soft, stretch-cotton sweatshirt, with the label’s instantly recognisable motif embossed at the front. The relaxed fit is tapered with ribbed trims (which have the added benefit of keeping out the cold).