ETON Mens

Renowned for its rich history in shirt-making, Eton was founded in 1928 by David and Annie Petterson. Fusing traditional designs with future-facing technology, the label creates timeless shirts and T-shirts surpassing trends and time. Priding itself on sharp silhouettes and polished accessories, explore our collection and find everything you need to dress to impress.

Whether you're heading into the office or to your best friend's wedding, Eton's signature shirts are crafted from the finest fabrics (including its signature Cambridge cotton and crease-resistant lyocell) then are complete with an impressive 12,000 stitches. Discover our range of double-cuff shirts and contemporary fit styles for classic black-tie events. Or, if you're looking for something a little more casual, opt for a button-up swathed in a playful print – there are florals, polka dots, stripes, and more.

Branching out of its comfort zone, Eton's men's collection also dabbles in your wardrobe's most trusted garment – the T-shirt. Cut to a slim fit, its selection of short-sleeved tees are lightweight, breathable, and come in a range of colours for every personality. Oh, and don't forget to sign off your style with one of the Eton's accessories. We're talking bows, ties, caps, and more.