The concept of a disruptor is well-known in the tech world, but it&#39;s arguable that NYC brand <b>Joya</b> is bringing it to the world of fragrance and homewares. Frederick Bouchardy&#39;s label thinks through every aspect of its <b>reed diffuser</b>, importing its Charcoal fragrance into a hand-cast porcelain base artfully holding a glass bottle. Made in collaboration with artist Sarah Cihat, the fragrance offers notes of santal and cedar chip.