<b><a href=" http://www.selfridges.com/cat/patagonia/" style="text-decoration: none"><font color="black">Patagonia</font></a></b>’s <b>Down Shirt</B> (which is actually a jacket, by the way), is the antithesis of fashion’s preferred ‘more is more’ ethos, minimally detailed with the label’s moniker appliquéd at the front, two pockets, and…well, that’s it. Instead the focus is put on practicality and the environment – the lightweight silhouette is cut from 100% recycled shell, while the insulating feather and goose down that lines the interior is recycled, too.