Raspberry Plum Kids

RaspberryPlum is a London-based designer childrenswear label for boys' and girls' clothing, knitwear and accessories inspired by art and fairy tales. In 2014 Aleksandra Matthews, a graduate from the renowned London Royal College of Art, set out to establish a brand that followed a clear path: design-led garments that were made to last and manufactured in a thoughtful way. 

RaspberryPlum clothing is playful and exciting. The designs are exactly what you'd expect if you asked a talented child to dream up a piece of clothing. Some cotton T-shirts are embellished with tactile ruffles and ribbons, denim may be decorated with fun patches, and many blouses have Peter Pan collars with embroidered trims. For special occasions (or for playing dress up) there are full skirts, made with oversized panels that make them ideal for twirling, and dresses with layers of whimsical tulle. 

You'll often find cheerful patterns, such as fruits, florals and stripes, printed all over garments or mixed up for intentional clashing. Not a neutral colour in sight, RaspberryPlum is a colour lover's paradise. Look for vibrant hues in every shade of the rainbow and a palette of dreamy, soft pastels. The collection includes considered components, such as elastic waistbands for a comfortable fit and chunky zip pulls that are easy for little hands to get hold of.