Synonymous with prestige, heritage brand <a href="http://www.selfridges.com/cat/tag-heuer/" style="text-decoration: none"><font color="black"><b>Tag Heuer</b></font></a> has been creating superior quality and innovative timepieces since 1860. With an authentic futuristic feel, the brand&#39;s<b> Connected Modular 45 watch </b>taps into the now and the next with its LED display that comes to life with a single touch. A dedicated app allows you to boost your watch and upload photos to take centre stage on its face. It’s an example of tradition and modernity colliding.